2020 has presented the cannabis industry with both obstacles and opportunities. With more people at home unsure of what to do they turned to their phones, tablets, and laptops. With more screen time comes the opportunity to catch more eyes via digital marketing. And the outlook is really good on digital marketing and its returns.
According to a 2019 global survey done by Hubspot, during 2020 marketers saw a 78% increase in email engagement, and that was before the world shut down. During that time email marketing on average denerated $42 for every $1 spent.
Mija Marketing is a leading marketing agency in Montana. We are at the forefronts helping the marijuana industry push forward. Email marketing is our bread and butter at Mija Marketing. Success in the cannabis industry means constantly staying apace with new innovations.
The tips aren’t just relevant for the cannabis industry, it’s fairly simple for any company to optimize email marketing efforts and operationally streamline their integration.
By now we should all have a basic idea of what SEO is, if not SEO stands for Search Engine Optimization. The trick here is to make cannabis SEO integration a reflexive aspect of ALL content created. When you combine cannabis SEO strategy into your blogs, social media posts, newsletters, etc., it means that content is doing double-duty: acting to engage consumers while also driving traffic to your website by targeting certain keywords/phrases. Those keywords/phrases in turn help rise your company toward the top of search results seen by consumers.
Keep It Short & Sweet
Email marketing campaigns should be short and sweet. Long-form communications should be housed on your website in the form of a blog post. You can sprinkle in buttons that link to that content from your email. This helps to drive traffic to your site which is EXACTLY what you want. You can also add buttons to your email campaign that link to “actionable material” — a call to sign up for a free event, a giveaway and of course at least one direct link to purchase your good or service.
Make Use of the Analytics
Be sure to set a reminder for a week or two after sending the email communication to assess the metrics. Adjust times emails are sent, who you send them to, etc. to better target your consumers. Email communication should not be static, or it will lose the interest of your audience.
The best part of these tips is you are not required to be a digital marketing wizard to succeed in your business marketing efforts. Most email marketing platforms such as MailChimp or FloDesk make it easy to segment campaigns, integrate SEO, hyperlinks, add images, and asses analytics. Take advantage of the high volume online traffic right now. For more help with your email marketing don't hesitate to reach out to Mija Marketing by email or phone.